Khoo ChinHan - Performance Marketer
Resume | Whatsapp



Hello, I am CH
I’m a performance marketer with a focus on media buying, funnel building, and conversion optimization.

I really enjoy digital marketing, and I spend a lot of my free time reading and learning more about it.
Here are some books & courses I finished recently:

I don’t look at it as work — it’s something I genuinely like doing.
I enjoy testing different ideas, looking at the results, and finding ways to make things better.





Below are some of the campaigns & projects I’ve managed..
Use Facebook Ads to promote weight loss products in USA Market
I used Facebook Ads for this, and send user to news / blog style landing page about how good the product is.

After user read the blog/news, they can click to product page to purchase.

We have a very high purchase rate ~25% because we build a lot of trust in the product using the landing page.

Customer is also charged monthly on their credit card.





Run ads on Ad networks
(Native Ads, Pop Traffic, etc)
I use native ads to promote different affiliate products in the USA & Asia market.

Usually, we send users to blog-style landing pages that look like real news or personal stories.

These pages help build trust and explain why the product works.

After reading, users can click through to product page and buy.

This news landing page gets strong conversion rates, often over 15-20%.





Full Funnel Building + Direct Response Copywriting
I build full funnels and write direct response copy for low-ticket offers.

This includes designing landing pages and writing strong sales letters that convert.

We use Facebook Ads to drive traffic, mainly targeting US and Malaysia.

Many of these funnels get over 10% click-to-purchase rates.

Example 1 : Learn Excel Fast Funnel

• Target: USA Market
• Traffic: FB Ads
• Conversion Rate: ~10% (Get 1 sale for every 10 clicks)


Example 2 : Blogging Template Funnel

• Target: USA Market
• Traffic: FB Ads
• Conversion Rate: ~16% (Get 1 sale for every 6 clicks)







Landing Page CRO
I optimize landing pages by understanding how users behave on both mobile and desktop.

To do so, I use tracking tools to see where/what they click and how far they scroll.

Based on this, I optimize layout, flow, and key elements.

For example, in this page, I use green/red + animated buttons to let you know where to click.

These changes always lead to better conversion rates.





Use API & Automations to improve lead quality.
I set up systems to make follow-ups fast and easy.

When someone fills out a Facebook Lead Ad, their info goes to a Google Sheet and the customer service team.

Customer also get an automatic SMS instantly.

After that, they’re added to a daily email automation.

This helps keep the customer warm and increases the chances of a sale.






Tracking Softwares
I use tracking tools to understand where traffic comes from and what converts.

With ClickMagick, I check for fake clicks and track leads/sales accurately.

I use Voluum to manage affiliate campaigns and pop/native traffic.

Google Analytics helps me see how users behave—like how far they scroll or what they click.

For mobile apps, I use Appsflyer to track in-app actions and performance.





Search Engine Optimization (SEO)
I do SEO with a strong focus on on-page work.

I pay close attention to details like site speed, structure, keywords, and user experience.

This helps pages rank better and stay competitive.

For backlinks, I work with trusted external agencies.

Using this setup, I was able to rank client sites on page 1 for competitive keywords.